Do you have a Partner Strategy for your as-a-Service Offerings?

Many as-a-Service technology companies primarily use direct sales to sell their as-a-Service offerings. The problem with using only a direct sales strategy is that when one wants to exponentially grow their sales, by going to new geographies or by driving your offering into new vertical markets, one has to hire more salespeople. This can be a very time-consuming and expensive proposition, and getting these new employees to build pipeline, qualify prospects and close sales, will take months and potentially years. However, there are faster and more efficient ways to get your offering distributed to new markets.

Partner companies are eager to engage in as-a-Service ecosystems in order to grow their capabilities in providing sales and services offerings to complement SaaS companies and cloud service providers. Some partners have quickly adapted and pivoted in order to provide new services that serve the as-a-Service customer lifecycle.

There is significant value for vendors in finding partner companies that serve the as-a-Service customers' needs. These partnerships allow vendors to:

• Focus on your core business - By leveraging partners to extend your sales reach to new geographies and vertical industries, you can continue to focus on your core markets and customer requirements.

• Deliver differentiation in sales approaches and services delivery - Partners will come with their own tools, industry knowledge, and expertise which can get your offering into new markets quickly, driving profitable customer sales more effectively than you can do with direct resources.

• Demonstrate business outcomes with new customers - Partners' knowledge of industry vertical processes and geographic nuances allow them to help customers reap business outcomes with your offering, thus driving customer adoption and satisfaction.

• Assure new customers' health throughout the lifecycle - As you reach new customer segments, it requires more resources to manage customer health throughout the lifecycle. Partners can be leveraged to drive adoption plus additional sales of your offerings and assure renewals recur regularly.

If your company is not yet using partners for sales and services offerings for your as-a-Service offerings, reach out to AMM Services, LLC to learn how your company can benefit from partnerships. AMM Services has the expertise and the customer successes to help you take your business to new levels of revenue and profitability growth.

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